Wednesday, May 6, 2020

U.s. Automaker s Environmental Outlook - 861 Words

The U.S. Automaker’s Environmental Outlook The U.S. automobile industry (hereinafter referred to as the â€Å"Industry†) represents 3% of America’s Gross domestic product (GDP) and almost 5% of the country’s workforce. The Industry has made huge gains since the Great Recession (2007-09), with domestic sales topping US$570 billion in 2015, the highest in fifteen years. Exports of vehicles and parts generate more revenue than aerospace. Current capacity produces over eleven million vehicles annually (AAPC, 2015). This paper looks at the environmental challenges facing Detroit s â€Å"Big Three† (i.e., Ford, General Motors, and Fiat Chrysler), America’s three largest automakers, who compete alongside European and Asian car manufacturers, many of whom build their vehicles in the United States. Environmental Factors The Industry faces global competition, restrictive environmental regulations, and a millennial customer base that demands corporate social responsibility (CSR) and the Internet of things connected to their vehicles. Historically low fuel costs in the U.S. drive larger vehicle sales, and at the same time, environmental concerns necessitate putting more electrically powered cars on the road. Above all is market pressure to deliver quality, which builds a brand, creates a following, and saves automakers future warranty repair costs. Below, some of these environmental forces are examined. Political At the forefront challenging the Industry is the growing body of evidenceShow MoreRelatedThe Auto Industry : A Global Economic Powerhouse And Juggernaut Of Cultural Influence1051 Words   |  5 PagesSince it’s inception in the 1900’s, the auto industry has become a global economic powerhouse and juggernaut of cultural influence. 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